[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.azurreizen.cz\/specificke-formy-reklamy-mohou-prekvapit-vase-zakazniky\/#Article","mainEntityOfPage":"https:\/\/www.azurreizen.cz\/specificke-formy-reklamy-mohou-prekvapit-vase-zakazniky\/","headline":"Specifick\u00e9 formy reklamy mohou p\u0159ekvapit va\u0161e z\u00e1kazn\u00edky","name":"Specifick\u00e9 formy reklamy mohou p\u0159ekvapit va\u0161e z\u00e1kazn\u00edky","description":"Z\u00e1kazn\u00edky a potenci\u00e1ln\u00ed spot\u0159ebitele je st\u00e1le t\u011b\u017e\u0161\u00ed oslovit. Je to st\u00e1le v\u011bt\u0161\u00ed probl\u00e9m. Klasick\u00e9 druhy reklamy ji\u017e toti\u017e nefunguj\u00ed tak, jak by m\u011bly. \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Indoor reklama \u2013reklamn\u00ed nosi\u010de jsou um\u00eds\u0165ov\u00e1ny uvnit\u0159 budov (nap\u0159\u00edklad v obchodn\u00edch centrech \u010di na n\u00e1dra\u017e\u00edch). Jedn\u00e1 se nap\u0159. o podlahovou grafiku, reklama na n\u00e1kupn\u00edch voz\u00edc\u00edch, reg\u00e1lech, apod. (v\u00fdbornou n\u00e1zornou uk\u00e1zkou jsou […]","datePublished":"2018-01-04","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.azurreizen.cz\/author\/#Person","name":"","url":"https:\/\/www.azurreizen.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9514fe8d0d5bc6f8b5e285c47f6d71536ab35446ffb077fff11f6ca1fa8b00ce?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9514fe8d0d5bc6f8b5e285c47f6d71536ab35446ffb077fff11f6ca1fa8b00ce?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"azurreizen.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.azurreizen.cz\/wp-content\/uploads\/img_a309218_w2009_t1520196013.png","url":"https:\/\/www.azurreizen.cz\/wp-content\/uploads\/img_a309218_w2009_t1520196013.png","height":0,"width":0},"url":"https:\/\/www.azurreizen.cz\/specificke-formy-reklamy-mohou-prekvapit-vase-zakazniky\/","about":["V\u00fdrobky"],"wordCount":387,"articleBody":"Z\u00e1kazn\u00edky a potenci\u00e1ln\u00ed spot\u0159ebitele je st\u00e1le t\u011b\u017e\u0161\u00ed oslovit. Je to st\u00e1le v\u011bt\u0161\u00ed probl\u00e9m. Klasick\u00e9 druhy reklamy ji\u017e toti\u017e nefunguj\u00ed tak, jak by m\u011bly.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Indoor reklama \u2013reklamn\u00ed nosi\u010de jsou um\u00eds\u0165ov\u00e1ny uvnit\u0159 budov (nap\u0159\u00edklad v obchodn\u00edch centrech \u010di na n\u00e1dra\u017e\u00edch). Jedn\u00e1 se nap\u0159. o podlahovou grafiku, reklama na n\u00e1kupn\u00edch voz\u00edc\u00edch, reg\u00e1lech, apod. (v\u00fdbornou n\u00e1zornou uk\u00e1zkou jsou reklamn\u00ed dr\u017eadla v\u00a0prost\u0159edc\u00edch hromadn\u00e9 dopravy, kdy na dr\u017eadlech byly nap\u0159. nafocen\u00e9 hodinky).\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Kooperativn\u00ed reklama \u2013jedn\u00e1 se o stimulaci z\u00e1jmu o n\u011bkolik konkuren\u010dn\u00edch v\u00fdrobk\u016f, kter\u00e9 by se ale m\u011bly dopl\u0148ovat (nap\u0159. \u010derpac\u00ed stanice a automobil).\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3D reklama \u2013m\u00e1 t\u0159i rozm\u011bry \u2013 v\u00fd\u0161ku, \u0161\u00ed\u0159ku a hloubku. M\u016f\u017ee se jednat o rozd\u00e1van\u00e9 p\u0159edm\u011bty, d\u00e1rky, omluvn\u00e9 \u010di v\u00fdro\u010dn\u00ed d\u00e1rky, sponzorsk\u00e9 p\u0159edm\u011bty, apod. P\u0159edm\u011bty mohou b\u00fdt psac\u00ed pot\u0159eby, ta\u0161ky, batohy, kalend\u00e1\u0159e, \u010depice aj. Trendem je tzv. zelen\u00fd koncept \u2013 eko-reklamn\u00ed p\u0159edm\u011bty (bavlna, bambus, apod.).\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 B2B reklama \u2013pr\u016fmyslov\u00e1 reklama pro jednotliv\u00e9 druhy podnik\u00e1n\u00ed. Velkou roli na pr\u016fmyslov\u00e9m trhu hraj\u00ed odborn\u00fd tisk a internet, v\u00edce se v\u0161ak vyu\u017e\u00edv\u00e1 osobn\u00ed prodej (vzorky, d\u00e1rkov\u00e9 p\u0159edm\u011bty). Mezi z\u00e1sadn\u00ed publikace pat\u0159\u00ed katalogy, v\u00fdstavy a veletrhy.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Soci\u00e1ln\u00ed reklama \u2013c\u00edlem je ovlivnit stav ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed v\u00a0ur\u010dit\u00e9 soci\u00e1ln\u00ed oblasti. T\u00fdk\u00e1 se to p\u0159edev\u0161\u00edm neziskov\u00fdch organizac\u00ed a t\u00e9mat jako je chudoba, humanit\u00e1rn\u00ed pomoc, dom\u00e1c\u00ed n\u00e1sil\u00ed, t\u00fdran\u00ed d\u011bt\u00ed, kou\u0159en\u00ed \u010di smrt na silnic\u00edch.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Podprahov\u00e1 reklama \u2013forma skryt\u00e9 reklamy, p\u016fsoben\u00ed je skryt\u00e9 pod prahem v\u011bdom\u00e9ho vn\u00edm\u00e1n\u00ed (nap\u0159. poselstv\u00ed, kter\u00e9 probleskuje mezi sc\u00e9nami reklamy, poselstv\u00ed, kter\u00e9 zaslechneme pouze, kdy\u017e si zvuk p\u0159ehrajeme zp\u011bt).\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Senzorick\u00fd marketing \u2013c\u00edlem je zaujmout v\u00edce ne\u017e 1 z\u00a05 smysl\u016f. Spad\u00e1 zde nap\u0159. aroma marketing. Jedn\u00e1 se o hudbu, v\u016fni, barvy apod.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ambush marketing \u2013guerilla sponzoring. Jedn\u00e1 se o parazitov\u00e1n\u00ed na aktivit\u00e1ch konkurence, kter\u00e9 jsou v\u011bt\u0161inou spojeny s\u00a0n\u011bjakou v\u00fdznamnou akc\u00ed (nap\u0159. olympijsk\u00e9 hry, MS v\u00a0ledn\u00edm hokeji aj.).                                                                                                                                                                                                                                                                                                                                                                                        3.8\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Specifick\u00e9 formy reklamy mohou p\u0159ekvapit va\u0161e z\u00e1kazn\u00edky","item":"https:\/\/www.azurreizen.cz\/specificke-formy-reklamy-mohou-prekvapit-vase-zakazniky\/#breadcrumbitem"}]}]